VEKTOR Operating is an ecommerce acquisition firm based in Tallinn, Estonia. We buy established online brands and grow them with operational expertise, capital, and experienced marketing teams.
VEKTOR was founded on a simple observation: thousands of profitable ecommerce businesses are stuck at a ceiling because their founders are out of bandwidth. The business works. The product sells. The Google Ads convert. But the founder is one person doing everything, and there's no time left to open new channels, build new systems, or scale.
We saw that the traditional options for these founders were broken. Brokers charge 8% to 15% and commonly take 3 to 6 months. Aggregators like Thrasio bought everything and operated nothing (and went bankrupt proving it). Individual buyers on marketplaces are unpredictable and often waste months of your time.
So we built something different. A direct buyer that takes on one business at a time, operates it hands on, and closes in weeks rather than months. No broker commission. No aggregator neglect. An operator who understands ecommerce because he runs ecommerce.
Most buyers in this space are financial engineers who've never run a Google Shopping campaign, never negotiated with a 3PL, never fixed a broken Klaviyo flow at 11pm on a Sunday. We have.
The operating background is hands-on ecommerce: paid acquisition on Google and Meta, B2B sales infrastructure, email and retention, and supplier and 3PL management, across health, beauty, sports and personal care. Specifics on request, on a call, with names.
When we buy your business, we're not handing it to a portfolio manager who checks a dashboard once a month. We're rolling up our sleeves and operating it. That's the difference between VEKTOR and everyone else.
VEKTOR is one operator, based in Tallinn, buying one business at a time. There is no analyst, no associate and no investment committee, which is why the timeline is four to eight weeks rather than four to eight months, and why the person reading your P&L is the person who signs.
That is also the honest limit. One at a time means the profile is narrow and the pace is deliberate. If you want several bidders in a room, that is a broker, and the guides on this site explain when that is the right call. If you want one funded counterparty who commits and does not move, that is this.
We preserve every brand we acquire. Same name, same identity, same supplier relationships. The brand is the asset.
We close in weeks because we know exactly what we're looking for. No 6 month due diligence marathons that go nowhere.
We show you exactly how we calculate the valuation. No hidden formulas, no SDE tricks, no surprises at closing.
You talk to the person making the acquisition decision. No intermediaries, no junior analysts, no sales teams.
Mutual NDA before any financials. Your team, suppliers, and competitors never know until you decide otherwise.
The offer we make is the offer we pay. We never renegotiate at the last minute or change terms after due diligence is done.
We acquire ecommerce brands from founders across the UK, EU, United States, Australia, Canada, and the Nordics.